Americon Restoration

Building a brand for a 100 year old restoration company

The Challenge

Americon Restoration is a specialty construction business focused on property damage restoration. Unlike normal construction companies, they deal primarily with people in high-stress situations where their property was damaged by acts of nature, fires, and floods.

Services Provided:

Brand & Marketing Strategy
Verbal Identity
Visual Identity
Brand Support

Brand & Marketing Strategy

Americon Restoration has been in business for over 100 years as a family business. The new CEO and newly formed partnerships earned have fed the need to revitalize and refresh their brand and marketing. Since their business and locations are growing, they needed a plan to execute a more impactful brand strategy to connect with their customers. Our approach was simple, let the customer know Americon was here for them in their time of need, whenever that may be.

Logo & Brand Guidelines

Americon's logo and brand were stemmed from their original logo. We opted for a simple representation of fire and water, their most occurring scopes of work, and explored ways in which we can make it still feel close to home in a subliminal way of course. Our goal was to create something that felt more corporate as structure is what their customers desperately need in their time of desperation.

Visual Language

Gritty texture and vibrant colors are used in tandem for Americon's visual language. This gives the brand a log of ways to put embellishments on their design and brand aesthetics with very low effort. We found that simpler the execution the better and use texture and color to hone in on the message rather than overly complicated graphics or imagery.

Website Design

Americon's web presences needed some updating to the 20th century. Our approach was to strategically create a website that focused on cutting through the jargon and speaking directly to the customers needs.

Brand Support

After we build their brand we supplied brand support for their team to implement the brand efforts everywhere they could. From vehicles, signage, socials, and web the brands new look and embellishments really makes the fleet of Americon's assets stand out from the rest.