Kenzie Academy
Marketing and Brand Strategy
The Challenge
Kenzie Academy needed to scale its enrollment efforts after closing a funding round. The existing team and strategy were not yielding the necessary results for growth. The brand aimed to reinforce its mission and improve conversions with its target audience by revamping the brand and marketing team.
Services Provided:
Brand & Marketing Strategy
Website Development
Verbal Identity
Brand Strategy
Research from the target audience and competitive landscape helped build a relatable brand presence. The tone and voice were updated to align with the audience, and rebranding efforts included a website rebuild with updated images and assets for marketing, partnerships, and sales.
Marketing Strategy
The existing strategy relied heavily on AdWords campaigns, which were not optimized for the right audience. Marketing efforts were paused to establish a baseline for site traffic and conversions. A new multi-channel strategy tested various platforms to identify those driving the right traffic and conversion, creating lifecycle efforts to support the sales team.
The Project Outcomes
With the rebranding and new marketing strategy, Kenzie Academy significantly increased enrollment over 18 months, achieving revenue and enrollment goals. The successful efforts attracted a larger educational institution, leading to Kenzie's acquisition at the peak of its enrollment.
